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ARU School of Management

School of Management

The School of Management prepares future leaders with the strategic, analytical, and managerial skills needed to thrive in a competitive global business environment. Our programs blend theory with real-world practice, offering hands-on learning, industry engagement, and opportunities to develop strong leadership and entrepreneurship capabilities. With expert faculty and a focus on innovation, after graduation you will be ready to drive growth, lead teams, and make impactful business decisions across diverse sectors. Our multi-disciplinary courses and modules deliver a wide depth of knowledge. Our course accreditation strengthens your degree with resources, activities and guidance and shows your future employers that you are serious about your choice of career.

Programmes

Undergraduate

ARU Business Management & Human Resource Management

What will I study?

Foundation year

To prepare you for university study, you can take a foundation year at the start of this course.

Find out more about foundation years.

Year 1

  • Foundation in Business

Year 2

  • Digital Business and Principles of Marketing 
    How to do Business 
    Financial Environment and Analysis 
    International Business and Market Dynamics 
    Organizational Behavior and AI (Future of Work) 
    Into ARU

Year 3

  • The Entrepreneurial Journey 
    Project Management and Implementation 
    Developing Professional Practice and Using Information in HR 
    Managing HR and Improving Organizational Performance 
    Ruskin Module (15 credits)

Year 4

  • International Business Strategy and Practice 
    HR Management in Context and Reward Management 
    Employment Law and Relations 
    Undergraduate Major Project

ARU Business Management and Digital Marketing

What will I study?

Foundation year

To prepare you for university study, you can take a foundation year at the start of this course. Find out more about foundation years.

Whole course

  • Understanding Work-Based Learning 

  • Principles of Marketing 

  • Marketing Communications 

  • Introduction to Digital Marketing & Campaign Planning 

  • Into ARU 

  • Introduction to Organisations and Management 

  • Understanding Consumers and the Customer Journey 

  • Data and Analytics for the Digital Marketer 

  • B2B Marketing 

  • International Marketing 

  • Developing Content for Campaigns 

  • Project Management 

  • Strategic Brand Management 

  • Creating Impact through Compelling and Visual Content 

  • Retailer and Shopper Marketing 

  • Financial and Professional Services Marketing 

  • International Intercultural Management 

  • Campaign Showcase 

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What will I study?

Foundation year

To prepare you for university study, you can take a foundation year at the start of this course. Find out more about foundation years.

Year 1

  • Foundation in Business

Year 2

  • Digital Business and Principles of Marketing 
    How to do Business 
    Financial Environment and Analysis 
    International Business and Market Dynamics 
    Organizational Behavior and AI (Future of Work) 
    Into ARU

Year 3

  • International Business 
    Global Political Economy 
    The Entrepreneurial Journey 
    Project Management and Implementation 
    Ruskin Module (15 credits) *

Year 4

  • International Business Strategy and Practice 
    Sustainability and Responsible Business 
    International Intercultural Management 
    Undergraduate Major Project

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