OVERVIEW

The Faculty of Business is committed to providing students with a high-quality, integrated business education in a personalized learning environment. Our Bachelor of Business Administration (BBA) degree program is structured to provide the broad-based, cross-functional business education required for business leaders, government, and not-for-profit organizations. The Faculty’s personalized learning environment provides opportunities for extensive interaction between students, Faculty, and practitioners.

The Faculty of Business is uniquely positioned within the province’s education system. As the only university school of business, it is committed to intellectual leadership and excellence in developing new knowledge and conveying that knowledge to its students and the public. To attract, develop, and retain students, Faculty, and staff, the Faculty recognizes that it must sustain an intellectually stimulating environment.

Accounting

Marketing

Entrepreneurship

Finance

Organizational Management

The Faculty views its students not as customers but as partners in developing a high-quality business education. Graduates are expected to have developed competency in integrating the core functional business disciplines; ethical, social, historical, and global awareness; critical thinking and problem-solving; quantitative analysis; communication skills and leadership; teamwork as well as personal initiative; technological application in business; and using business research to support evidence-informed practice.

The degree program in the Faculty of Business is designed to fulfill this mission and provide the educational breadth and depth business leaders need.

Course structure

Note:Current UPEI students should refer to Student Planning in myUPEI and the UPEI Academic Calendar governing their entry year and speak to an academic advisor about course requirements. The course structure presented for this program is a recommended, unofficial progression for prospective students.

Accounting (specialization)

A specialization in accounting is intended for business students wishing to pursue a Chartered Professional Accountant (CPA) designation after graduation.

In addition to the core courses required to fulfill the BBA requirements, the following additional courses will be required to obtain the specialization:

Accounting 2020 (Introductory Financial Accounting – Part II)
Accounting 3010 (Intermediate Accounting – Part I)
Accounting 3020 (Intermediate Accounting – Part II)
Accounting 3120 (Cost Accounting)
Accounting 4010 (Advanced Financial Accounting – Part I)
Accounting 4020 (Advanced Financial Accounting – Part II)
Accounting 4150 (Auditing)
Accounting 4160 (Auditing, Accounting and Society)
Accounting 4310 (Income Taxation)

In addition, students planning to pursue their CPA designation must take Business 3330 (Integrated Cases in Corporate Finance), as it is a required course for entry into the CPA program.

To qualify for a specialization in accounting, students must have an overall average of 70% in the required courses above.

Students who already hold a certificate in accounting will not receive additional recognition for a specialization in accounting.

Entrepreneurship (specialization)

The courses and experiences related to specializing in entrepreneurship provide students with the knowledge and experiential learning to start a business or manage one entrepreneurially. Students will study the various types of entrepreneurship, including business, social, and innovation within existing organizations.

The key learning outcomes for students will be gaining knowledge, confidence, skills, and practice in entrepreneurial thinking and leading entrepreneurial initiatives. They will think analytically, ask questions, research the market, solve problems, start a new venture, launch new products/services/ideas, and develop other entrepreneurial skills.

In addition to the core BBA program, completion of the specialization in entrepreneurship requires successful completion of the following courses:

Required

Business 2650 (Introduction to Small Business and Entrepreneurship)
Business 3650 (Small Business Management: Opportunity Analysis & Development)
Business 3660 (Entrepreneurial Finance)
Business 4460 (Personal Selling and Sales)
Business 4680 (Self-Employment – Behind the Scene)

Any four (4) of the following courses:

Business 2870 (International Business)
Business 4610 (Communications)
Business 4650 (Project Management)
Business 4710 (Organizational Development and Change)
Business 4750 (E-commerce)
Business 4760 (Intercultural Management)
Philosophy 1110 (Critical Thinking)
Psychology 3310 (Creativity)
Sociology 2920/Diversity and Social Justice Studies 2920 (Work and Society)
Sociology 3110 (Small Groups)

Some of the above-listed courses have prerequisites. For example, many non-business courses that are 2000-level and above require 1000-level introductory courses (such as Sociology 1010 or Psychology 1010 and 1020) and may have additional 2000-level or 3000-level prerequisites. Students are advised to plan accordingly. To qualify for a specialization in entrepreneurship, students must have an overall average of 70% in the nine courses of this specialization.

Finance (specialization)

Financial resource management is critical to the success and sustainability of both private and public organizations. The courses in the finance specialization offer important learning outcomes, such as an understanding of financial concepts, qualitative and quantitative problem-solving skills, and rational decision-making practices.

The courses in the specialization in finance focus on corporate and personal finance, with the intent of preparing the student for a career or further education related to finance.

In addition to the core BBA program, completion of the specialization in finance requires successful completion of the following courses:

In addition to the core BBA program, completion of the specialization in entrepreneurship requires successful completion of the following courses:

Required

Accounting 2020 (Introductory Financial Accounting – Part II)
Business 3330 (Integrated Cases in Corporate Finance) (see note below)
Business 3340 (Personal Finance) (see note below)
Business 3660 (Entrepreneurial Finance)
Business 4390 (International Finance)

Any five of the following courses:

Business 2870 (International Business)
Business 3020 (Business Law – Part II)
Business 4320 (Applied Investment Management)
Economics 2030 (Intermediate Microeconomics)
Economics 2040 (Intermediate Macroeconomics)
Economics 2310 (Mathematical Economics)
Economics 3710 (Economics of Sports)
Economics 2910 (Managerial Economics)
Economics 4050 (Financial Economics)
Economics 4120 (Public Finance)

Note: regarding Business 3330 and 3340: The core BBA program requires students to take Business 3330 or 3340, but students taking the specialization in finance must take both courses.

To qualify for a specialization in finance, students are required to have an overall average of 70% in the ten courses of this specialization.

Marketing (specialization)

The Bachelor of Business Administration degree specializing in marketing is designed to introduce students to the core marketing function within the spectrum of business and further develop students’ theoretical and practical understanding of a full range of marketing activities. In addition to the core business curriculum, students pursuing a marketing specialization will take courses dedicated to marketing communications, brand management, market research, consumer behavior, personal selling and sales, and international marketing.

The marketing specialization is intended to help prepare students for entry-level positions in small and large organizations, including account managers, marketing coordinators, brand managers, and more.

In addition to the core BBA program, completion of the specialization in entrepreneurship requires successful completion of the following courses:

Required

Business 4810 (Integrated Marketing Communications)
Business 4430 (Consumer Behaviour)
Business 4440 (Market Research)
Business 4450 (Brand Management)
Business 4460 (Personal Selling and Sales)
Business 4770 (International Marketing)

Any three of the following courses:

Business 4650 (Project Management)
Psychology 2220 (Psychology of Personal Experience)
Psychology 2420 (Introduction to Social Psychology)
Psychology 3030 cl with Diversity and Social Justice Studies 3030 (Psychology of Aging)
Psychology 3050 (Adolescent Development and Adjustment)
Psychology 3080 (Child Development)
Psychology 3090 (Adult Development)
Psychology 3210 (Learning and Motivation: Basic Processes)
Psychology 3310 (Creativity)
Psychology 3510 (Theories of Personality)
Psychology 3910/ Diversity and Social Justice Studies 3910 (Psychology of Women)
Sociology 2710 (Self and Service)
Sociology 3920 (Media and Society)
Anthropology 3100/Diversity and Social Justice Studies 3110/English 3140 (Identity and Popular Culture)
Family Science 2210 (Family Resource Management)
Family Science 2410 /Kinesiology 2410 (Human Development)
Theatre Studies 2440 (Introduction to Theatre Study)
Sociology/Anthropology 2610/Diversity and Social Justice Studies 2610 (Sex, Gender and Society)

Many of the above-listed courses have prerequisites. For example, many non-business courses that are 2000-level and above, require 1000-level introductory courses (such as Sociology 1010 or Psychology 1010 and 1020) and may have additional 2000-level or 3000-level prerequisites. Students are advised to plan ahead accordingly.

To qualify for a specialization in marketing, students are required to have an overall average of 70% in the nine courses of this specialization.

Organizational Management (specialization)

Organizational leadership and management can promote or undermine organizational effectiveness, the well-being of its members, and outcomes for other stakeholders. Management-related courses such as organizational behavior, human resource management, and leadership and management skills are important components of the core BBA program.

The specialization in organizational management allows students to delve deeper into the broad, interdisciplinary domain of management and organizational studies by combining additional management courses with relevant courses in social science and liberal arts. Substantive issues relating to organizations, as well as social and behavioral research methods, are features designed to help students take an evidence-based approach to management. This specialization promotes the development of thoughtful, ethical, and productive members, managers, and leaders of organizations.

In addition to the core BBA program, completion of the specialization in entrepreneurship requires successful completion of the following courses:

Three courses from the following list of business courses (“List A”):

Business 3720 (Industrial Relations)
Business 4610 (Communications)
Business 4650 (Project Management)
Business 4710 (Organizational Development and Change)
Business 4760 (Intercultural Management)
Business 4880 (Management in Perspective)
Business 4070 (Special topics in Organizational Management)
University 2030 (Introduction to Leadership Studies)
University 3030 (Leadership Theory and Practice)

Two courses from the following list of non-business research courses (“List B”):

Anthropology 3210 (Field Methods)
Anthropology 4040 (Applied and Public Interest Anthropology)
Information Technology 3710 (Applied Databases)
Philosophy 1110 (Critical Thinking)
Philosophy 3710/Diversity and Social Justice Studies 3710 (Community-Based Ethical Enquiry I)
Psychology 3710 (Advanced Statistics)
Psychology 3740 (Advanced Qualitative Research)
Sociology 4010 (Doing Social Research)
Sociology 4090 (Evaluation)
Sociology 4620 (Approaches in Applied Sociology)
Sociology/Anthropology 2080 (Developing the Socio-Cultural Imagination)

Four courses from of the following list of other non-business courses (“List C”):

Economics 3240 (Labour Economics)
Education 3090 (Introduction to Learning in the Workplace)
History 4260 (A History of the Canadian Working Classes)
Philosophy 1020 (Introduction to Ethics and Social Philosophy)
Psychology 2420 (Introduction to Social Psychology)
Psychology 3310 (Creativity)
Psychology 3510 (Theories of Personality)
Psychology 3620 (Ergonomics)
Psychology 3810 (Human Learning and Memory)
Psychology 3820 (Cognitive Psychology)
Sociology 1050 (Civility and Society)
Sociology 2750/Diversity and Social Justice Studies 2750 (Social Inequality)
Sociology 2920/Diversity and Social Justice Studies 2920 (Work and Society)
Sociology 3110 (Small Groups)
Sociology 3910 (Sociology of Organizations)

Many of the above-listed courses have prerequisites. For example, many non-business courses that are 2000-level and above require 1000-level introductory courses (such as Sociology 1010 or Psychology 1010 and 1020) and may have additional 2000-level or 3000-level prerequisites. Students are advised to plan accordingly.

To qualify for a specialization in organizational management, students must have an overall average of 70% in the nine courses of this specialization.

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